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Here’s the pattern almost every business owner knows too well: you hand a digital marketing partner a healthy budget, wait a month, and get back a report full of clicks, impressions, and reach. None of it tells you whether the campaign actually made money.  The numbers on why this keeps happening are stark. According to Digital Applied’s 2026 PPC benchmark data, an estimated 23%… Continue reading How to Brief a PPC Agency So You Actually Get What You Pay For